A video for the third single from Pulp‘s latest album, More, has been released.
Frontman Jarvis Cocker described the video as a “Fuzzy-Felt” display, with bespoke designs illuminating the story behind the song. Cocker also commented on the upcoming Tramlines Festival show, which will see Pulp headline the Sheffield-based event. Tina was dubbed a “favourite” of the band on their recent tour, but was recently dropped from their setlist in both Bilbao and Montreaux. The tighter setlist for their European festival dates saw favourites like Something Changed and O.U. (Gone, Gone) also dropped. A new video for Tina has since been released, with a statement from Pulp released alongside it.
The video depicts Cocker’s silhouette dancing around as well as a series of designs from DTAN Studio and Gaussian Studio. Eddie Whelan and Paul Burgess are credited for the images featured in the video.
Cocker said: “I love this video – it’s like digital Fuzzy-Felt. Tina was one of the last songs written for More. It’s about obsession and fantasy. You should feel like you need a shower after listening to it…”
A statement from Pulp’s mailing list reads: “A swift live favourite on our recent tour, Tina’s video was created in collaboration with Austrian artist and graphic designer Julia Schimautz, who runs the independent Berlin-based studio DTAN Studio, & features lyric animation by Gaussian Studio.
“The clip blends digital creation with the authentic, physical imperfections associated with traditional printmaking to capture the song’s portrayal of uncomfortable human emotions using string-led, swooning melodies.”
Cocker has since shared his excitement for the upcoming Tramlines Festival date, saying it should be a “right good” time for those in attendance. He said: “Tramlines is going to be great. I’m hoping to see everyone on the bill: it’s a terrific line-up, & it will be our first chance to play the new songs to the population of the People’s Republic of South Yorkshire. Right good.”
Music videos for both Spike Island and Got to Have Love were also released in the lead-up to More‘s release. Spike Island featured generative artificial intelligence, made by Cocker, who says he prefers “human intelligence” to the work seen in the video.
He said: “I was told that someone was interested in investigating A.I. & did I have any ideas? The first idea I had was to animate the photographs that Rankin & Donald took for Different Class: after all, back in 1995 they had been an ‘artificial’ way of dropping us into real-life situations & getting an album cover done whilst we were too busy recording the music for that album to pose for pictures. No brainer.
“It was my initial idea to produce a kind of ‘making of’ video that showed how the photos had come to be taken – but as soon as I fed the first shot into the A.I. app I realised that wasn’t going to happen. So I decided to ‘go with the flow’ and see where the computer led me.
“All the moving images featured in the video are the result of me feeding in a still image & then typing in a ‘prompt’ such as: ‘The black & white figure remains still whilst the bus in the background drives off’ which led to the sequence where the coach weirdly slides towards the cut-out of me.
“The weekend I began work on the video was a strange time: I went out of the house & kept expecting weird transformations of the surrounding environment due to the images the computer had been generating. The experience had marked me. I don’t know whether I’ve recovered yet…
“I have to thank Julian House for some expert post-production work & Rankin & Donald Milne for allowing me to use their work in this way. As it says in text at the end of the video, I think what they did for Pulp back in 1995 was ‘Human Intelligence at its best’. My final thought? H.I. Forever!”
You can watch the video for Tina below.
