In an interview with Polygon, director Sam Raimi said he hopes audiences can “use their imagination” when they step into his first Marvel outing, Doctor Strange in the Multiverse of Madness. That is unheard of for the series of near-30 features so far. Another plunge into the usual formula time and time again, relying more and more on the simple tactics that have conned people into wanting the same thing over and over. More power to those who can trick audiences into trickling cash into an unchanging, unmoving product for the emotionally deficient. Unfortunately, Doctor Strange in the Multiverse of Madness soon boils down to pop-culture jabs, cameo-stuffed filler roles for the friends of Raimi (a wasted Bruce Campbell role is offered up) and the inevitable crossover of product fighting products looking to destroy some vague entity. Welcome to the Marvel Cinematic Universe.