Albert Camus once said: “Nobody realizes that some people expend tremendous energy merely to be normal.” My mind, ravaged by alcohol and deprived of rest, associated this quote with the rise, fall, and second coming of Barry B. Benson (Jerry Seinfeld). Bee Movie follows Benson’s struggle as he simply tries to fit in. He is teased by the outer world of the hive and what it has to offer. You could say he is not “beeing” the ideal bee. Bee Movie is now a great meme machine and a culturally notorious piece for a generation, not through quality, but because of character and heart. It is difficult to evaluate the true merits of innovation and craftsmanship here. Everyone is quick to mock a 150 million dollar movie until they realise that’s the budget for Bee Movie, a movie about bees reclaiming their rights and their honey.